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In 2012 it was worth around billion and shows no sign of slowing down.

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I recently spent some time working with one of the founders of 7pm Anywhere about activating new customers.

Having never used online dating before I was extremely interested as Amir talked me through his competition, their business models and how they operated.

The savviest apps have figured out that email has the power to drive customer activation and increase customer retention.

Here are four email marketing lessons you can learn from the fast-paced world of online dating!

These guys have have tens of millions of users each…and that’s just the beginning.