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It turns out shopping for a new blouse has a lot in common with browsing for a mate.

More than a “hot or not” game Beth Wond, managing director for Bijou Commerce, intuitively understood the link and began developing a “Tinder for e-commerce” interface for fashion retailers last year.

In comparison, most retail apps present anywhere between four and 12 products on a single screen for the user to choose, which could make it harder for individual products to stand out.

“When the simple, clear swiping mechanics are combined with an optimized checkout process, they can deliver conversion rates three to five times higher than typical mobile site benchmarks,” Wond added.

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