But hate – or dread - the idea of starting over to find a special person?
According to Valerie Gibson, the relationships columnist for The Toronto Sun, and a self-acknowledged pioneer cougar, we have not. I really get very angry that older women are sort of told that they're not valuable. And I say: Excuse me, I hate to burst your bubble [Laughs] but I can tell you for sure that it goes rolling on. I must say, it's a weird thing -- and it's really just how it works out -- but I never date or have married any man with children. And what a smart girl: she didn't just keep going because he was so handsome, she just said: It's not right for me. Meeting people is a matter of personality and wanting to meet people. My father wouldn't let me move out of the house at all unless I was married. The fact that he was bisexual has got nothing to do with it. I would have married the first one and I might have married the fifth one. And if they've got any sense they won't marry you, because you're a bad wife.
Gibson feels that, beyond the fun of Cougar, her book is about empowering women of a certain age to keep reaching for the brass ring and that reaching 35 -- or 45, 55, 65 or more -- doesn't mean you should give up your sexuality, your vibrancy or your ability to have fun. Now it should be pointed out that, for men, that's not always the case. You can have health problems when you're young, too. I guess I always thought that: You're not great with children. It's also on the Canoe Web site so I get letters from all over the world. They might look at you and think: What the hell does she want? There's so much fear and confusion in the relationship world. And not expecting all of them to turn into the great relationship. I had to almost basically get married to get out of the house. We did cohabit for six years before we married but... And I would have had two marriages, just like everybody else.
The users of the secret-sharing app, Whisper, have revealed their own experiences of being a cougar; recounting both the threat - or reality - of being dumped, and the joys of feeling sexy and 'in control'.'My cub left me...
I feel so Demi Moore,' a woman posted, in reference to Ms Moore's doomed relationship with fellow actor Ashton Kutcher, who was 15 years her junior when their eight-year relationship crumbled in 2011.
The rest of my team were married, living with someone, or dating, so they all made up fake personas.