Of the 97 most popular dating apps, the average quality score was 44 out of 100.
This average is low compared to other verticals’ app ratings, according to ARC reports.
ARC then assigned a numerical score to each app based on the wording in the reviews, and qualities of the app, including content, elegance, interoperability, performance, pricing, privacy, satisfaction, security, stability and usability.
ARC gave added weight to elegance, privacy and security, which it views as the most important qualities for dating apps.
consumers may spend time in dating apps looking for Mr. Right, they are got giving many of those apps any love and affection in app store ratings.